DIGITAL MARKETING
Our digital team works with clients across all industries to increase brand awareness and customer engagement, and drive revenue growth.
We identify your ideal customer, including their habits, likes and dislikes and where we can capture their attention. Competitor analysis and your likely return on investment (ROI) assist in setting a budget for your digital advertising spend. We then develop a strategic roadmap that is communicated in a language you will understand and be in control of.
Depending on your key objectives, we can conduct one-off projects or tailor a longer-term digital advertising program, allowing us to embed ourselves in your business and be a true extension of your team.
Full transparency of costs ensures you know exactly where your investment is going.
Customisable digital solutions to improve customer engagement, generate leads and grow sales
Our Services
Social Media Marketing
Search Engine Marketing
Video Production and Advertising
Lead Conversion and CRM
Email Marketing
Integrated Web Content Development and Design
Social Media Marketing
Utilise mainstream social media platforms (e.g. Facebook, Instagram, YouTube and LinkedIn) to reach new customers and engage with existing customers.
We work with you to develop a social media strategy that compliments your overall business objectives, creates brand awareness, drives traffic to your website and converts leads into tangible revenue streams.
We can assist you to set up your accounts and pages and advise you on content development and how to interact with your customers.
Before setting up ads, we establish a clear understanding of your ideal customer, to inform individual demographic, interest and location targeting to create advertising campaigns that are continually measured and tested for effectiveness and to move ‘warm’ leads through your sales funnel.
Our design and video production team are available to assist with the development of ad content, or we can work with materials you already have on hand.
We provide regular updates, enabling prompt tweaks to your approach, as required, ensuring you are responding to your customers and the changing needs of your business.
Search Engine Marketing
We assist you to maximise your search engine rankings through an integrated approach including:
- Search Engine Optimisation (SEO): analysis of your current website performance in organic rankings, review and drafting of quality content and inclusion of keywords, and establishment of effective links
- Directory listings: submission of your company’s details to a range of online directories (e.g. Google, Bing), assisting customers to find you, and improving SEO through relevant link establishment
- Paid advertising: Google and other search engine ads and the negotiation of competitive packages for listings in guides relevant to your industry, further improving SEO
Google Certified – Our team consists of Google Certified Professionals, ensuring you’re working with experts in search engine marketing (SEM).
Video Production and Advertising
Our team of professional videographers can assist you to develop video content for informational and advertising purposes. Types of videos include:
Testimonials and case studies
Provide potential customers and partners with social proof of your product/service
Animated videos
As an alternative or compliment to real footage
Explainer videos
Provide information in an inclusive, easy to understand format (e.g. with subtitles)
Sales/demo videos
Provide information about your product or service to potential customers and partners
Corporate/recruitment videos
Provide potential employees and partners with an overview of your business, its mission and values
All videos we produce can be cut to various lengths for use across a number of platforms and for different purposes (e.g. website, digital advertising, YouTube, presentations). All options are considered at the planning stage to ensure you get the most from your investment.
Lead Conversion and CRM
Through our digital advertising programs, our aim is to convert unidentifiable leads into real people and real customers.
We closely implement retargeting campaigns, moving potential customers further down your sales funnel, based on their engagement, and driving them to relevant content on your website, where their details can be captured via forms integrated with your chosen CRM program. Qualification of leads and clear identification of their needs, interests and product preferences enables you to engage with them in a meaningful way, knowing what stage of the buying process they are at.
Email Marketing
Once you have converted your leads to tangible prospective or actual customers, email marketing is a great way to keep them engaged and nurture repeat business. Through an effective CRM system, we can assist you to schedule and automate your email conversations, curate eye catching and meaningful content and to analyse available data on open rates and click throughs.
Integrated Web Content Development and Design
We assist you to curate meaningful website landing pages and content that will make visitors feel they have received value from you and wish to further engage with your brand. Our web and design team can assist with the building of pages and/or creation of downloadable materials that correlate with the product/service you are trying to sell through your digital advertising campaign. We monitor analytics for effectiveness and make recommendations for improvements and content refreshers.
Case Study
Redesign and turnaround of client digital marketing strategy
Pearl Home Care was looking for a well-integrated digital marketing strategy to improve lead generation outcomes, while more effectively managing their advertising costs. They came to us with concerns around low performance of their existing digital marketing agency.
Upon inspection, KLR’s digital team identified the previous provider was using a siloed approach to digital advertising – one that was not integrated into Pearl’s overall strategy, and was not talking to their other customer touch points (e.g. their website), In fact, as is unfortunately common-place, the provider had set up a dummy URL and was sending traffic away from the client’s website, removing the ability for Pearl to capitalise on spend to improve their long-term web presence.
Further review of the campaigns, showed low knowledge of the aged care industry and target customers was resulting in high cost per click (CPC) and unnecessary charges for irrelevant search terms and call throughs. This was on top of discovering only 35% of Pearl’s funds were being allocated to the actual campaigns.
Using this information, KLR’s digital team developed a wraparound digital advertising strategy, which integrated the overall goals of the organisation.
Specific process improvements included:
- tailoring web content and landing pages to maximise marketing program outcomes
- thorough review of keywords and identification of costly, negative keywords
- improved demographic and location targeting
- increased relevance of Google Ad extensions
- development of pathways for potential customers to access information on the specific service they were looking for
- lead generation, remarketing and conversion of warm leads to real customer enquiries
%
reduction in CPC
%
increase in web traffic
qualified new client enquiries in 3 months
%
increase in monthly costs
“Since KLR Communications took over our digital advertising, we’ve seen the effectiveness of lead generation and ad campaigns increase by 400%, without increasing the amount we spent with our previous provider. Our cost per click has dropped by nearly 70% (!!) and our franchisees receive almost daily referrals that the KLR team has converted to real people via warm lead campaigns and CRM integration. It really does show the value in having a team that understands what they are doing, are completely transparent, and who take the time to explain how everything works.”